50 '' E7S Pro | Hi-QLED Smart TV 4K 144 Hz 50E7S PRO

Stay on top of your game. Pop up the Game Bar at will, instantly checking frame rate, HDR format and VRR status, with quick sliders for brightness, black levels, and the aspect ratio. Tweak settings mid-match and spot performance dips in real time.

Experience the message as it was intended with Filmmaker Mode. Adjust your video to its original settings to see details like the sound, aspect ratio, colour, frame rate, and more as it was originally envisioned for the most authentic display of your favorite filmmaker’s masterpiece, before it was altered for generic viewing.

Auto-adjusted brightness for any room, any time of day. The AI Light Sensor adjusts backlight in real time based on ambient light surroundings, maintaining optimal picture quality no matter the time of day. Enjoy peak brightness during the day and comfortable viewing at night without the need to manually adjust anything.

Bring your favorite content to life in 4K quality. Deep‑learning models analyze textures and edges in lower resolution images, reconstruct missing details, sharpen textures, and reduce noise—elevating your cherished classics and favorite streams to our modern standards.

Embraced by surround sound from both your TV and soundbar. With Hi-Concerto, both devices work in tandem, building up a simple home theater without the fuss of additional cables or hardware.

Enjoy instant, endless entertainment. VIDAA uses Al to personalize your experience, with no waiting or hassle-just pure enjoyment.

Enjoy fast and convenient access to TV entertainment while keeping your data private. Try it now and experience effortless voice search and navigation.

Expand your possibilities. With HDMI ports, USB slots and Wi-Fi, the TV can connect to more devices for external sources playing.

A full range of screen sizes ready to seamlessly fit into your home, no matter your needs.